South Parade

Shop South Parade tees & sweatshirts online at Laura of Pembroke, featuring women's street chic luxury basics. Inspired by pop culture.

SOUTH PARADE IS INSPIRED BY POP CULTURE AND MODERN STREETWEAR. TANIA SAN MIGUEL AND LORENZO STEFANINI CAME TOGETHER WHILE LIVING IN LONDON TO CREATE SOUTH PARADE WITH A CLEAR IDEA IN MIND: TO OFFER GREAT QUALITY BASICS WITH AN EDGY AND CHIC APPROACH. THE EMPHASIS FOR GREAT CRAFTSMANSHIP AND THEIR EUROPEAN SOPHISTICATED APPROACH MIXED WELL WITH PASSION FOR STREET STYLE AND CAME TOGETHER TO CREATE THE ESSENCE OF THE BRAND.

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