Confessions from a New York City Buying Trip!!!

Confessions from a New York City Buying Trip!!!

 confessions of a new york city buying trip

About 4 times a year, a few of us will travel to New York City for a “Buying Trip”.  It sounds glamorous, I know.  To tell you the truth, it is glamorous, but it’s also a lot of work and a lot of hours spent scouring booths to bring back the best “finds” for are customers.  It’s a little bit of seeing into the future and figuring out what trends our customers will find they can’t live without.  Sometimes we hit the nail on the head, while other times are a “what were we thinking” moment!

This week Lauren and Veronica went off to NYC to buy for the “Holiday” (November and December) and “Resort” (January and February) seasons. There were 6 shows in one at the Javits Center…

  • Intermezzo and Accessory Circuit

  • Fame

  • Children’s Club

  • The Accessories Show

  • Moda

laura of pembroke blog buying trip new york city
laura of pembroke blog buying trip new york city

laura of pembroke blog buying trip new york city


laura of pembroke blog buying trip new york city



Needless to say, they were very busy for 2 days. Believe it or not, this show isn’t even the one of the biggest for us.  In September, we buy for the spring season at Coterie and in February we buy for the fall season. 

This is a typical day at the show…

  • Lauren and Veronica stayed around the Time Square area, which is a short cab ride to the Javits Center. This time they stayed at The Royalton

  • 9AM the show opens, they go and grab a quick breakfast and coffee inside the show and then start walking the aisles. They cover the show wall to wall to make sure they see EVERYTHING and usually pick up a few new lines by spotting something they really like! (for example... the denim dress... they saw by just walking by and then stopped to look at the line... and ordered it!)

laura of pembroke blog buying trip new york city denim dress

  • Sometimes they have set appointments with the reps of our more popular lines. Lauren and Veronica worked their days around these appointments. They had an appointment with Bailey 44, Sunday at 12:00pm.  At 2:00 pm they met with the Nicole Miller rep. Then they squeeze all of their other lines in around the appointments. 

laura of pembroke blog buying trip new york city

  • They will usually break for lunch around noon, and then keep shopping until the show closes around 5 or 6. Catching a cab can be difficult with thousands of people leaving the convention center all at once!! Uber helps!

 The Trends…

  • Like last year, denim is HOT. There was even more denim than last year. 

laura of pembroke blog buying trip new york city black denim dress

laura of pembroke blog buying trip new york city jean jacket denim jacket

laura of pembroke blog buying trip new york city denim top


  • Veronica was “ON THE HUNT” for a denim purse. She would go into every vendor and ask them if they carried one. Unfortunately she didn't find the PERFECT denim purse.

  • Off the shoulder or cold shoulder is trending again this coming season. basically get ready to show your shoulders! Lol

laura of pembroke blog buying trip new york city off the shoulder cold shoulder

Look who's trending now?!


  • It can be difficult to buy for the Resort season. The states that have a warmer climate can buy anything that the vendors are showing for the season. Unfortunately for us, January and February are SNOW months so we are still stocking up on sweaters and warm clothing!!! Veronica says resort used to be a big season because people would buy resort clothes or "cruise wear" to take to Forida or on Vacation. Now, people like to "buy now, wear now" and don't shop for warm weather clothes in the winter as much so we don't buy as much resort wear!!

The biggest question we ask on a buying trip is “Where are we going to go for dinner?”  No lie!  Veronica loves to research the HOT restaurants and she usually is right on the mark!  This trip, Lauren and Veronica hit The Polo Bar.  Veronica loves Ralph Lauren, so it was definitely a must on their dinner list!

Hopefully this gives you an insider's view of a Laura of Pembroke buying trip to New York City!  We’ll be heading to Coterie in September and we’ll give you all the scoop on “What’s HOT” for Spring 2017.






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